Decathlon has modernized retail through the introduction of a new innovative business model, “Sports-as-a-Service.” Yann & his team have opened up a new market, providing accessibility to sports and embracing new circular subscription-based innovations to ensure their continued growth and relevance, amid client-conscious consumers. They are focused on creating more value through services to establish long term relationships with their users, all while growing the business and minimizing their impact on the environment.