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Modern Monetization: The Intersection of Hardware & Software

Sinan Keilani
Assistant Vice President, ABB Ability Marketplace™
Elizabeth Glover
Sr. Director International Marketing Zuora
ABB Ability™ solutions combine ABB’s deep domain expertise with connectivity and software innovation to empower real-time, data-driven decisions for safer, smarter operations. Their portfolio of digital solutions helps organizations automate, optimize and future-proof their business to achieve new heights of performance and drive sustainable progress. ABB Ability Marketplace is the online store for ABB’s software, offering customers full flexibility to purchase and tailor the digital solutions portfolio to address their challenges. Realizing their existing systems weren’t built for scale, they turned to Zuora to support this next stage in their growth; monetizing these new subscription services across over 100 countries. Learn how Sinan and his team relaunched the Ability Marketplace, unlocking internal agility and an exceptional customer experience”

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The Zuora community has come together to share the best practices, expert insights, and latest product innovations to help you launch, optimize, and scale your subscription business.

The Journey to Usership

The blueprint for modernizing monetizing, and scaling your business

As your customers change how they access your products and services, you have to evolve how you do business. We call this The Journey to Usership™, and it’s our playbook of expertise and resources that has helped subscription businesses succeed worldwide.
Zuora’s Expertise

Subscription Economy Index™

Our latest Subscription Economy Index™ report, shows that the increased subscription adoption sparked by the pandemic could be a permanent shift. Check out the latest data by sector and region: the SEI shows subscription businesses continue to outpace traditional business growth.

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As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.

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