Sub(x) is now part of Zuora's AI Paywall Solution
ZEPHR
AI-Powered Paywall Optimization
Leverage AI to determine and actively present the right paywall at the right time to each user—without any configuration
To personalize at scale, you need AI
One-size-fits-all doesn’t work anymore. You need to personalize at scale to give each user what they want. But A/B tests don’t go far enough and propensity scoring is limiting because it’s static, time-consuming and doesn’t truly personalize.
Zephr’s AI paywall runs on reinforcement learning that self-learns, takes action on your behalf and is up and running in minutes.
Leverage the power of AI—one paywall at a time
Audiences come in all shapes and sizes, and so do paywall solutions. Consumers need the right product and pricing combination, offered at the right time in their user journey to convert into a subscriber.
Use Zephr’s AI paywall capabilities that determine and actively drop the right paywall in front of a user, at the right time.
Soft Paywall
Offer limited freemium content or features to build a stronger connection with readers before asking them to subscribe for full access.
Metered Paywall
Allow users a set number of articles within a specific time period, encouraging first-time readers to explore instead of bounce.
Hard Paywall
Target repeat visitors, turning engaged users into paying customers.
Dynamic Paywall
Use data to personalize conversion strategy depending on the user’s behavior.
PAYWALL OPTIMIZATION
Eliminate guesswork and use data to optimize your revenue growth
In a fast-changing and highly competitive media landscape, throwing everything on the wall and seeing what sticks is risky. You need low-code tools to quickly design high-converting user journeys, with maximum flexibility.
Whether you want to split test your hypothesis, inject AI decisioning or do a combination of both, Zephr allows you to build, deploy and rebuild customer journeys within minutes to help you grow faster.
Seamlessly integrate with your existing systems
Our platform is designed to fit into your existing tech stack, without displacing a single system. It connects easily with over 30+ third-party extensions, including CRM, data or analytics tools.
Ultimately, you can leverage insight-driven and AI-powered decision making to create, test, and iterate paywall strategies that give each reader a deeply personalized user experience.
The solutions you need to personalize subscription journeys and capture market demand
First-Party Data Tools
Collect first-party data to deeply understand your audience and quickly activate it with targeted user journeys.
Identity & Access Management
Establish guardrails to manage user registrations and content access seamlessly to enhance user experience.
Personalized Subscriber Experiences
Optimize the on-site experience for each user, from pop-ups to paywalls, without writing a single line of code.
Corporate Subscription Management
Manage and grow your B2B subscription users with flexible offerings and access controls—designed to handle scale.
Dynamic Offers
Customize product packaging and messaging for every user with complex rate plans pulled directly from Zuora Billing.
Unlock subscription growth with low-code tools for product and growth teams
Drag-and-drop rules builder
Leverage 50+ pre-made decision points to craft high-converting user journeys.
AI-powered paywall optimization
OOTB decision node to automatically determine and show/block a paywall for each user
Powerful subscriber experiences
Quickly create and publish subscriber paywalls, offers and experiences using fully customizable pre-built templates, without any code.
Plug-and-play
Seamlessly connect Zephr with your existing tech stack with 30+ third-party extensions, datalayer, webhook and API capabilities
Powerful analytics
Keep a pulse check on your conversion rate for each user journey with data visualization and detailed journey flows
Future-ready extensibility
Scale effectively with a full suite of tools that can be customized to manage growing traffic, subscriptions and user base.