April 2025
The Subscription Economy Index
This 2025 edition of Zuora’s landmark report features new data from the 12 months ending December 31, 2024.
What you’ll learn in the 2025 SEI Report:
- How flexible revenue models are fueling growth—See how leading companies are evolving their strategies to stay ahead.
- The impact of hybrid monetization on customer retention—Discover why companies combining subscriptions, usage-based pricing, and one-time purchases are outperforming their peers.
- What’s driving smarter product portfolios—Learn how businesses are refining their offerings to maximize revenue potential.
- Trends shaping the future across industries—Explore how Media & Entertainment, Manufacturing & IoT, and High-Tech & SaaS are adapting to new market dynamics.
The Subscription Economy® Index™ (SEI) report analyzes the growth and resilience of businesses leveraging various monetization models designed to provide recurring growth. Comprised of anonymized, aggregated, system-generated activity on the Zuora Billing service along with publicly available data from 17 selected subscription-based companies, the SEI measures the change in the volume of business for more than 600 companies. In addition to continued growth over the years, the Subscription Economy® has significantly evolved, which has impacted a shift in the scope and approach for this SEI report. This year’s report also includes consumer data, from a Zuora-commissioned survey conducted by The Harris Poll of 3,087 adults in the United States.
Webinar
The 2025 Subscription Economy Index
This webinar dives into the latest edition of the Subscription Economy Index, reflecting the growth metrics of hundreds of companies across the world, including trends in SaaS, Media and Manufacturing.
Tuesday, April 29, 2025
8:00 AM PT | 11:00 AM ET | 16:00 BST | 17:00 CEST
