Journey to Usership™
Goodbye, Ownership. Hello, Usership.
The Journey to Usership™ is an all-new framework with data, expertise, and tools that will guide you along the path to becoming a successful subscription business.
The Journey to Usership™
Path for growth and maturity in the Subscription Economy
Launch
Stay Simple and Flexible
You are launching a new subscription business or service offering.
Optimize
Test and Learn
You are optimizing to increase subscribers and drive growth.
Scale
Automate and Standardize
You are ramping, expanding and scaling your business through automation.
Lead
Perfect and “Wow”
You are leading your market in platform, data and ecosystem.
FOCUS AREAS
Where should your company invest to succeed in the subscription economy?
Offering Design
How do you design, price, and package your subscription offerings to optimize for growth?
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
Key Business Initiatives
- Monetize a new offering
- Refresh pricing strategy
- Adopt usage-based pricing
- Tailor offering for international markets
- Expand offering upmarket or downmarket
- Execute cross-sell or upsell strategy
Subscriber Experience
How do you create a frictionless subscription experience that drives competitive advantage?
Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.
Key Business Initiatives
- Optimize onboarding and engagement
- Enable multiple payment methods
- Provide self-service subscription management
- Drive seamless renewal experience
Financial Model
How do you create a business model that delivers recurring revenue growth and profitability?
Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
Key Business Initiatives
- Track business metrics for strategic planning
- Automate SOX and audit controls
- Automate and scale revenue recognition
Business Operations
How do you operate with greater agility and efficiency across order-to-cash processes?
With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.
Key Business Initiatives
- Streamline billing operations
- Maximize collections
- Minimize involuntary churn
- Reduce time to close the books
- Increase sales velocity
Enterprise architecture
How do you architect your technology architecture to grow and scale with your business?
To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Key Business Initiatives
- Rationalize the technology stack
- Improve testing and deployment agility
- Onboard new business lines (for M&A)
- Ensure system reliability and scale for future growth
The Journey to Usership whitepaper
As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.
FOCUS AREAS
Where should your company invest to succeed in the subscription economy?
OFFERING DESIGN
Offering Design
How do you design, price, and package your subscription offerings to optimize for growth?
To excel in Offering Design, you need to understand how to evolve your pricing, packaging, and promotions over time. This helps you stay one step ahead of your customers and makes it easier to succeed in the Subscription Economy.
Key Business Initiatives
- Monetize a new offering
- Refresh pricing strategy
- Adopt usage-based pricing
- Tailor offering for international markets
- Expand offering upmarket or downmarket
- Execute cross-sell or upsell strategy
SUBSCRIBER EXPERIENCE
Subscriber Experience
How do you create a frictionless subscription experience that drives competitive advantage?
Outside-in thinking is key for the Subscription Economy and nowhere is it more critical than in the experience you provide for your subscribers. Learn how to make it as easy as possible for customers to manage their subscription in exactly the way they want and need.
Key Business Initiatives
- Optimize onboarding and engagement
- Enable multiple payment methods
- Provide self-service subscription management
- Drive seamless renewal experience
FINANCIAL MODEL
Financial Model
How do you create a business model that delivers recurring revenue growth and profitability?
Because the subscription model introduces new risk into financial reporting, managing your Financial Model requires new forms of control, reporting, and processes. Learn how to architect your systems to support the recurring revenue model and drive sustained growth.
Key Business Initiatives
- Track business metrics for strategic planning
- Automate SOX and audit controls
- Automate and scale revenue recognition
BUSINESS OPERATIONS
Business Operations
How do you operate with greater agility and efficiency across order-to-cash processes?
With subscription companies, every upgrade, subscription change, or overage event can impact downstream billing, collections, revenue, and reporting. Learn how to design your business operations so you can scale—and succeed.
Key Business Initiatives
- Streamline billing operations
- Maximize collections
- Minimize involuntary churn
- Reduce time to close the books
- Increase sales velocity
ENTERPRISE ARCHITECTURE
Enterprise architecture
How do you architect your technology architecture to grow and scale with your business?
To make your full entrance into the Subscription Economy, you’ll need to make sure your business’s architecture is an accelerator—not a roadblock. Learn what to do to stay agile as you grow and evolve.
Key Business Initiatives
- Rationalize the technology stack
- Improve testing and deployment agility
- Onboard new business lines (for M&A)
- Ensure system reliability and scale for future growth
The Journey to Usership whitepaper
As your customers change how they want to access your products and services, you have to evolve how you do business. We call this the Journey to Usership™. We’ve got the blueprint for how to make your subscription business a success.
Business Initiatives
Which initiatives are the most important for your business right now?
Zuora customers don’t just get the best technology, they get a partner that knows how to deliver real impact to their business. Each Business Initiative contains a blueprint for driving outcomes that Zuora has honed from years of experience.
Customer day keynote
The Journey to Usership starts here
Hear Zuora’s Chief Customer Officer, Tom Krackeler, talk about what the Journey to Usership means for your business.
BLOG
How we’ll guide you on your “Journey to Usership”
Our Director of Customer Strategy, Jonathan Brown describes how the framework anchors customer success at Zuora.
Integrated Ecosystem
Integrate into your applications ecosystem
Zuora provides low-code SDKs and APIs that work quickly with existing applications and ecosystems. Easily snap us into your tech stack.
The world's leading enterprises run on Zuora.
With Zuora running in the background, we are well-equipped to deliver sustainable value to our customers, based on dynamically evolving offerings that fit the healthcare industry & care providers’ demands.
– Rahma Samow
Head of Siemens Healthineers Digital Health Global
Your journey starts here
As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.
Want to Lead Change?
Join our global team in the relentless pursuit of transforming the world’s largest companies.