The future is usership
Your journey starts now
Get the latest strategies for launching new revenue streams, optimizing for sustainable growth, operating with agility & speed, creating new subscriber experiences that drive competitive advantage, and more, all in one place.
“The Rise of Usership”, a short documentary film
Watch “The Rise of Usership”, a film documenting the radical departure from everything the business world has known for the last century. Hear from Zuora CEO Tien Tzuo, Subscribed Institute Founder, Amy Konary and Jeroen Tas, Chief Digital Officer of Philips who will share the blueprint for your journey to usership.
FIND YOUR JOURNEY TO USERSHIP
LAUNCH
Learn why it’s important to partner with your finance and revenue teams early, and how to introduce and experiment with value-based pricing strategies so you can launch your first recurring revenue streams.
Partnering with Finance to Successfully
Launch and Manage Subscriptions
- MONICA NAYAR, Partner, PwC US Advisory, PwC
- ALISA LEIBOWITZ, Director, Business Applications, PagerDuty
- ORIANA LEMME, Director, Growth, PagerDuty
- JENN MEEHAN, Director of Revenue Advisory, Zuora
Experimenting with Subscription Pricing and
Packaging Basics to Find and Launch Your Best Ideas
- JOHN PINEDA, Partner and Director, Boston Consulting Group (BCG)
- BOWMAN MALPASS, Senior Sales Engineer, Zuora
- NATALIE LOUIE, Senior Director of Product Marketing, Zuora
5 Urgent Reasons to Get Started with Subscriptions Today — and How to Get Started
- MAILIN JAPPE, Director, Special Projects Acer
- ANDREA CONTRI, IoT Ecosystem Director, Haier Europe
- MARIA JOHANSEN, Senior Strategist, Subscribed Strategy Group, Zuora
Pricing and Packaging Strategies Based on Data from 24.7k Subscription Companies
- PATRICK CAMPBELL, CEO & Founder Profitwell
Disrupt or Be Disrupted: Grow Beyond Your Core Business to Survive in a Competitive World
- WOLFGANG ULAGA, Senior Affiliate Professor of Marketing, INSEAD
- GABRIELE RATTI, Deputy General Manager, AON Advisory and Solutions S.r.l.
- MICHAEL MANSARD, Principal Business Transformation, Zuora
optimize/scale
Learn about subscription monetization best practices, how to avoid barriers, and leveraging competitive insights for hypergrowth.
The 6 Barriers to Scaling your Subscription Business and How to Overcome Them
- STEPHAN LIOZU, Chief Value Officer, The Thales Group
- ROBBIE BAXTER, President and CEO, Technology Services Industry Association (TSIA)
- AMY KONARY VP and Chair Subscribed Institute, Zuora
Including External and Internal Stakeholders to Guarantee Subscription Success
- ALEX LEITE, Head of Worldwide 365 Consumer Sales and Marketing, Microsoft
- KEVIN STOLL, Senior Manager Revenue Acceleration, Accenture
A New Lever to Differentiate and Accelerate Growth
- LISE-ANN BRENNAN, Head of Delivery – Subscriptions, The Telegraph
- JOHAN TRIP, Subscriptions Accelerator Leader (D2C), Philips
- OMESH SHARMA, CFO, Mindvalley
- IMAN GHDOSI, VP & Country Manager, Zuora
How to Iterate and Pivot Your Pricing Strategy to Grow Revenue
- CHRIS PETZOLDT, Partner
Managing Director Australia, Simon-Kucher & Partners - IMAN GHDOSI, VP & Country Manager, Zuora
Don’t Let Billing Systems Hold You Back
- ALBERTO PIGLIA, Head of e-Mobility, ENEL X
- ELISABETTA SACILOTTO, Sales Leader Italy, Zuora
LEAD
Find out how to pivot and lead, unlock brand synergies, and discover forward-looking metrics to reveal new business opportunities.
Subscriptions in a Competitive World: How to Pivot and Lead Again
- SHAHIN KOHAN, President, AIMS360
- ROMIT DEY, XaaS Lead, PwC
- AMY LY, Director of Customer Success, Zuora
Unlock Insights with Critical Subscription Metrics to Increase Retention and Lead Your Industry
- BUCK BRODY, CFO, ConstructConnect
- CARL GOLD, Author & Data Science Leader, Migo
How to Maximize Synergies Across your Brands and Business Units
- MARC SUIDAN, Chief Innovation & Strategy Officer, Philips
- FREDRIK SCHJOLD, Director of Consumer Business Technology, Schibsted
- JEFF ALLEN, CEO, Andelan Ventures
Redesigning "Order-to-Revenue" for Subscription Business Success
- TIM SROCK, CFO, Mendix
- KRISTINA SACCHET, Project Manager Digital Business Processes Digital Health, Siemens
- BRUCE WARNFORD-DAVIS, Senior Director Sales Engineering EMEA, Zuora
Flexible Consumption Transition Strategies for Businesses
- BRAD ERICKSON, Director, Deloitte Australia
- HANJOO YOON ,Head of Channels & Alliances, Zuora
- OMID MOHAMMADI, Principal, Deloitte Australia
Resources
Other Resources
EBOOK
The Monetization Playbook for Subscription Launch
5 best practices from NCR, PTC, Hive, Caterpillar, and Edgewell Personal Care for monetizing and launching subscription services.
Learn more
EBOOK
Measuring and Assessing Subscriber Churn
A framework for calculating and interpreting your churn rate to build a more sustainable business.
Learn more
EBOOK
Usage-Based Pricing: What Is the Right Mix?
Data compiled from 900+ companies reveals the “sweet spot” for usage-based pricing + 6 essential usage-based pricing strategies.
Learn more