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Monetizing AI? Start with the customer: Lessons from Zendesk
Zendesk recently dropped pricing for their new AI service, making big fanfare of something they call “outcome-based pricing.” And it’s a big deal, because it’s a sign of things to come. Here’s why.
Demystifying usage billing: Metering & rating
While the concept of "usage" might seem straightforward from a customer's perspective, the underlying business and technical processes are more complex.
Why ‘click to cancel’ is a no-brainer
This might sound like a nightmare for companies that live and die by recurring revenue, but it’s actually a boon for businesses.
How the freemium model can help unlock recurring growth
The key to growth is having a desirable product or service and making it easily accessible. A free path to your product is a great starting point, and when combined with other pricing models it can be even more powerful.
Monetizing AI? Start with the customer: Lessons from Zendesk
Demystifying usage billing: Metering & rating
Why ‘click to cancel’ is a no-brainer
How the freemium model can help unlock recurring growth
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