TOTAL MONETIZATION

Technology solutions for modern business

Zuora’s goal is to help our customers do modern business by reimagining how they monetize. Our unique approach combines technology and expertise to enable companies to operate in a way that is customer-centric, future-proof, and generates recurring growth. We call this approach Total Monetization.

Monetization technology and expertise developed from more than a decade of leadership in quote-to-revenue and business model innovation

Zuora customers get more than leading technology; they get a partner with the expertise who knows how to deliver real impact to their business. Each Solution below highlights challenges that our customers have faced and how Zuora has honed our technology/products to solve these challenges and deliver strategic impact.

Move fast with usage pricing

Adding a new product? Or changing your pricing to a usage model? It’s a big move, and competitors will catch up if you move too slow.



Leading SaaS companies use Zuora to move fast and quickly add usage to the pricing mix to drive total monetization.

Accurately capture & meter usage

Give your product teams the flexibility to meter whatever they want, without spending engineering cycles building, and re-building code for metering usage or getting pulled into every customer dispute.

Launch your best offers at scale

Delayed pricing experiments, high churn and a reliance on other teams is slowing you down. You need to act on subscriber insights, launch offers fast, and focus on churn prevention to stay competitive in the subscription market.

Launch dynamic paywalls

One-size-fits-all no longer works. You need to cater to every customer’s unique needs. What gets in your way is relying on technical teams. You need to create paywalls that convert, without development slowing you down. That’s why we built Zephr.

Scale revenue accounting with automation

Revenue streams are multiplying, but your job remains the same: implement compliant revenue recognition. It’s time to ditch the spreadsheets for smarter, faster book closure, accurate forecasting and streamlined revenue accounting. 

Enable
revenue growth

You’re moving fast, launching new pricing and packaging to drive growth. Don’t let revenue recognition slow you down. You need to automate back-end tasks, quickly recognize new revenue streams, maintain compliance, and support fast product launches.

Accelerate offers & experiences

Empower your product and growth teams to build offers and adjust pricing and packaging, without taking up critical engineering bandwidth. Set up foundational logic that enables your commercial teams to make secure and reliable site changes. 

Maximize M&A investments

You’re acquiring companies to grow revenue and expand market share, not for easy system integration. Successful M&A strategies require IT teams to balance system integration efforts while quickly proving out ROI on new acquisitions. 

Optimize quote-to-cash

How much of your quote-to-cash cycle today is manual? It’s time consuming and unscalable – especially as your business grows. Optimize your processes today so that you can unlock growth for the future.

Drive revenue by moving upmarket

Moving upmarket leads to a whole host of new requirements. Selling to the enterprise means leaning into all of the commercial levers at your disposal to maximize the impact of every deal all while continuing to maintain the growth of B2C channels.

Two women in vintage clothing waving farewell as they embark on a new business initiative.

Subscribed

How to adopt Total Monetization?

Our new normal, i.e., modern business, is defined by a fundamental change in how we think about monetization. To have staying power in a competitive market, modern businesses need an approach to monetization that is both customer-centric AND future-proof. The ultimate goal: turn recurring relationships and recurring revenue into recurring growth. The right approach is one called Total Monetization: a strategy to align and evolve monetization with demand.

The Journey to Usership

The blueprint for modernizing monetizing, and scaling your business

Business Initiatives are the tactical side of the Journey to Usership framework but there’s also a maturity model that can be used to drive strategy. Download the whitepaper now to learn more.

Your journey starts here

As your customers change how they want to access your products and services, you have to evolve how you do business. Learn more about how our leading Subscription Economy® solutions have helped many of the world’s most innovative subscription businesses succeed.

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Join our global team in the relentless pursuit of transforming the world’s largest companies.