Webinar - OnDemand
Create a Winning Good Better Best Pricing Strategy
Is there an optimal ratio between tiers?
While pricing and packaging is one of the most powerful mechanisms to capture new customers, it is also the area that requires the most significant change in mindset. To help, we have developed a 3D Pricing and Packaging (P&P) Framework, embedded in real life examples, specific guidance, and benchmarks.
You’ll hear from David Warren, Principal Director, Subscribed Strategy Group, Zuora and Abby Curran, Revenue Optimization, Yotpo as they share some of the challenges faced as well as best practices when designing a pricing structure, including:
- How to get started? What considerations and inputs were useful when designing their strategy?
- How to deploy? What definitions and examples were used to measure success?
- How to iterate? What technical capabilities are needed post-launch?
David Warren
Principal Director,
Subscribed Strategy Group,
Zuora
Abby Curran
Revenue Optimization, Yotpo
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Head of Siemens Healthineers Digital Health Global
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