Understanding the Modern Subscriber: Analyzing Consumer Expectations

In this session, Zuora’s Subscribed Institute will share key insights from the “Understanding the Modern Subscriber” and “AI Monetization Strategies” studies. Conducted in collaboration with The Harris Poll, the studies surveyed over 5,000 adults in the U.S., U.K., France and Japan, revealing evolving consumer behaviors and preferences around recurring services, including AI offerings. As businesses race to adapt to consumer demand, customer-centric strategies and flexible pricing are critical for success.

Watch this webinar to learn:

• How to position your offerings for maximum appeal based on today’s consumer preferences

• How product categories can impact interest in different pricing models

• How to leverage flexible and usage-based pricing models to grow revenue

• Key strategies to consider when monetizing innovative, new products like AI services