Transforming Order to Cash: Finance's Moment to Lead - Zuora

Webinar

Transforming Order to Cash: Finance’s Moment to Lead

As SaaS companies face market pressures – from slowing growth to rising churn and heightened scrutiny on efficiency – new ways to monetize are putting pressure on the order-to-cash process. This webinar reveals how forward-thinking finance leaders are transforming their order-to-cash process to drive compliance and growth in challenging times.

Revenue controller and order-to-cash leader Jane Koltsova, previously of PagerDuty and Salesforce, joins MGI Research analyst Andrew Dailey to share her experience in streamlining finance while also supporting a sales-driven culture.

This webinar explores:

  • The argument for why finance can lead an order-to-cash transformation 
  • Why manual reconciliations and system handoffs increase risk
  • How finance can cultivate buy-in from across the organization – even in sales-driven companies
  • Practical approaches for finance to collaborate with IT to promote transparency and improved business outcomes 
  • Common stumbling blocks for finance teams within engineering-driven organizations – and strategies to overcome them
  • Why quote-to-cash is the “flywheel of the sales team”
  • Koltsova’s advice for scaling the finance team despite an accounting labor shortage

Whether preparing for an exit, managing the scrutiny of public-company finances, or simply scaling a private company, order-to-cash is the foundation of financial operations. Discover one veteran finance leader’s perspective and the lessons learned from within companies like Salesforce and PagerDuty.

Speakers

Andrew Dailey

Analyst & Managing Director - MGI Research

Jane Koltsova

Revenue Controller (PagerDuty, Salesforce)