Redefining Revenue: Zuora’s Tien Tzuo on Modern Monetization

Monetization stands at the heart of modern business strategy, where value capture is more than a method—it’s the foundation of competitive advantage. As industries pivot from one-time product sales to interconnected service offerings, the importance of agile, recurring, usage-based, and hybrid revenue models continues to rise. 

The MGI A-Z Monetization Guide offers expert insights into how businesses can adapt swiftly to shifting market demands, strategically implement new revenue models, and maintain resilience in a dynamic marketplace.

In this chapter, join an exclusive interview with Zuora’s Tien Tzuo and Andrew Dailey of MGI as they discuss how businesses are reshaping monetization frameworks and why an adaptable, customer-centric approach is essential for today’s market leaders.