PODCAST #1
Podcast #1 - The Subscription Think Tank: Dipika Sawhney - Salesforce
Taking a Customer-First Approach
Dipika Sawhney – Salesforce
Welcome to the new Zephr Podcast Series: The Subscription Think Tank!
In this series, we’ll be interviewing experts from other subscription industries to gain valuable insights that digital publishers might have otherwise missed.
Each episode will delve into the success of a different subscription business, or uncover the secrets to solving some of the most challenging issues digital publishers face today.
In this launch episode, our VP of marketing Sibel Ugur will be interviewing Dipika Sawhney of Salesforce to discover why a customer-first approach is so effective in marketing today.
- Why big tech companies are often ahead of the curve when it comes to subscriptions
- What consumers look for from products today
- How AI benefits subscription businesses
- Dipika’s predictions for the future of subscription businesses
Listen here:
The Journey to Usership
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If this is your very first subscription offering, take a look at this Monetization Playbook for additional information on how companies in different industries have ventured into their first subscription
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