Crafting a Winning OTT Strategy
The first step to move to OTT 2.0 is to adopt creative pricing strategies and to ensure you have the flexibility to execute and iterate on these strategies.
PADRE: New Operating Metrics for the New Subscription Business Model
For the subscription business model, we’ve developed an internal framework called PADRE with metrics to measure Pipeline, Acquire, Deploy, Run, and Expand.
Nailing Your Go-To-Market Positioning
Market positioning is hard. For help, check out this solid strategic framework for crafting your own go-to-market positioning and messaging.
Guardian News and Media
A global media leader known for fearless, independent journalism, The Guardian is primarily driven by the relationship between its journalists and readers.
Salesforce Is Your Frenemy: 7 CRM Tips for Subscription Businesses
The 5 stages of the subscriber journey
7 Ways To Sell Subscriptions
Defining a Winning Subscription Pricing Model
Learn about subscription pricing and how to effectively monetize products in your subscription business.
InsideView
Zuora brought InsideView’s SaaS commerce and billing operations together in one unified, pain-free package.
DocuSign
Zuora gave DocuSign the tools to manage literally thousands of distinct pricing plans for millions of customers.
Box
Zuora’s platform has helped Box seize the enterprise market, and gives them flexibility to innovate.
Acquia
Acquia uses Zuora to automate their extremely large volume of credit card transactions, allowing their engineering team to focus on building a killer product, not a billing system.
