It’s no secret that Gen-Z are vastly different to millennials in terms of readership habits. But with the new generation set to become one of the largest future paying audiences for news, it’s crucial that publishers act now in order to ensure they can continue to appeal to these readers.
So how can publishers prepare to meet the needs of Gen-Z?
In this eGuide, we’ll delve deep into the preferences, differences, and needs that make Gen-Z unique. As we dive into the cultural shifts, behavioural dynamics, and values of this new generation, we’ll explain the reasoning behind some of the recent trends in terms of social channels, content types, and advertising strategies.