12 Data-Driven Pricing and Monetization Strategies for B2B

12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.

What you’ll learn:

• Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and more
• The importance of metric-based vs flat-fee pricing
• Using automation to drive subscription growth
• Monetizing an ecosystem to generate additional recurring revenue streams
• Aligning with channel partners around a subscription model
• How enabling subscription flexibility drives conversion, adoption, expansion, and retention
• PLUS: A B2B Pricing and Monetization Quick Guide to getting started!

(Chapter excerpt from the new book, Industrial Subscription Economy, by Stephan Liozu.)