Zuora provided Invoca with advanced pricing and packaging flexibility so they can easily and quickly match customer requirements.

Founded in 2007, Invoca provides call performance marketing solutions for Fortune 1000 and Inc. 500 brands in the US. It measures, automates and optimizes inbound calls to bring complete call intelligence to the digital marketing dashboard.

Invoca required a complex pricing solution that could handle multiple usage dimensions such as minutes, calls, phone numbers, voice prompts, etc along with recurring monthly charges. They wanted flexibility with pricing to suit their negotiated sales process and clear insight into the various pricing dimensions throughout the quote to subscription cycle.

“If you can’t price and package the services and the software and the products that you’re delivering or if you do it inefficiently, you’re not going to be successful with growth” explains Julie Stead, VP of Marketing at Invoca.

Using Zuora’s subscription management platform, Invoca now offers several products with different pricing models and billing plans. And their sales team can easily make changes to product selection, price, discounts, etc thereby speeding up the negotiated sales process.

“One of the amazing things about Zuora is that it really frees me up to be creative and intelligent as we go through our pricing exercises. It really adds value to our customers and to the business” says Stead.

Invoca’s billing team used to collect several metrics from different systems, calculate monthly usages manually and then post invoices to customers. With Zuora, the billing process has been automated thereby saving time and ensuring more accurate billing. The company is also able to take advantage of increased visibility into key subscription metrics such as TCV, ARR, and MRR, allowing it to make more data-driven decisions.

As Stead says “There are a lot of tools out there that do basic recurring billing but that doesn’t take you very far. You really need something to manage the entire subscription life cycle. Ultimately, what we found is that only Zuora could really deliver on that full promise.”

The company recently completed a $30M Series D funding led by Morgan Stanley AIP. As Invoca continues its exponential growth, Zuora promises to be a reliable partner every step of the way.

“What you realize as you mature as a subscription business is there is so much complexity that is underlying that you just haven’t seen yet. It’s been amazing to learn that Zuora has already contemplated all that complexity and built it in, so that as we grow and we get more sophisticated with our needs, the solution is already there to accommodate what we need to do” says Stead.

We couldn’t have said it better.