Content Type: Guide

Retaining customers and growing revenue in manufacturing

BENCHMARKS / INSIGHTS How SaaS companies are navigating a challenging market Data from the latest SEI report The technology industry experienced a difficult 2023, reflecting broader challenges in the global economy driven by high interest rates, persistent inflation, and a pervasive sense of economic uncertainty. Layoffs swept through the sector so much that Wired called […]

Customer acquisition, retention, and expansion for growth

BENCHMARKS / INSIGHTS Customer acquisition, retention, and expansion: Striking the balance for growth and resilience Data from the latest SEI report From rising inflation and interest rates to layoffs and banking challenges, the technology industry faced significant instability in 2023.  Yet even as new digital transformation initiatives declined and business leaders struggled to figure out […]

How SaaS companies are navigating a challenging market

BENCHMARKS / INSIGHTS How SaaS companies are navigating a challenging market Data from the latest SEI report The technology industry experienced a difficult 2023, reflecting broader challenges in the global economy driven by high interest rates, persistent inflation, and a pervasive sense of economic uncertainty. Layoffs swept through the sector so much that Wired called […]

The 4 GenAI monetization avenues

State of GenAI Monetization Research Report The 4 GenAI monetization avenues A data-driven analysis of offerings from 70+ companies Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute Methodology: In this ongoing data-driven analysis, we examine the monetization strategies of over 70 companies with GenAI offers. The companies mentioned in this article are not […]

Tackling recurring payments for Product-As-A-Service

STRATEGIC GUIDANCE Tackling recurring payments for Product-As-A-Service Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute and Principal Director of Subscription Strategy, Zuora, and Yann Toutant, CEO and Founder, Black Winch Compared to traditional business, with their one-off transactions, As-A-Service recurring subscriptions generate more volume per customer given the higher frequency of invoicing and […]

Monetizing GenAI: Why most SaaS companies are missing out

State of GenAI Monetization Research Report Monetizing GenAI: Why most SaaS companies are missing out, and how to fix it Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute Methodology: In this ongoing data-driven analysis, we examine the monetization strategies of over 70 companies with GenAI offers. Research, analysis, and recommendations based on publicly […]

How Product-As-A-Service impacts finance and accounting

STRATEGIC GUIDANCE The 3-10-50 funding model for Product-As-A-Service Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute and Principal Director of Subscription Strategy, Zuora, and Yann Toutant, CEO and Founder, Black Winch Funding is a critical enabler of Product-As-A-Service, allowing for a scalable business model.  As your As-a-Service business takes off, it’s important to […]

The 3-10-50 funding model for Product-As-A-Service

STRATEGIC GUIDANCE The 3-10-50 funding model for Product-As-A-Service Authored by: Michael Mansard, EMEA Chair of the Subscribed Institute and Principal Director of Subscription Strategy, Zuora, and Yann Toutant, CEO and Founder, Black Winch Funding is a critical enabler of Product-As-A-Service, allowing for a scalable business model.  As your As-a-Service business takes off, it’s important to […]