Content Type: Guide

Making your subscriber journey airtight

Black and white image of a busy train station interior with arched windows, high ceilings, and people walking on a large concourse. An American flag hangs on the left.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth​ The importance of first-party data moving forward​ How AI-driven offers and experiences can transform publishing​ When bundling makes sense for your business Reigniting the spark after customers churn 3 ways to reduce payment declines […]

Reigniting the spark after customers churn

A woman and a man shake hands in an office meeting room while two other women sit at a table with laptops and papers.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth​ The importance of first-party data moving forward​ How AI-driven offers and experiences can transform publishing​ When bundling makes sense for your business Reigniting the spark after customers churn Understanding the why behind goodbye Crafting […]

When bundling makes sense for your business

Black and white image of a television on a stand displaying a Disney+ interface. A potted plant and books are underneath the stand.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth​ The importance of first-party data moving forward​ How AI-driven offers and experiences can transform publishing​ When bundling makes sense for your business Value meals. Home & auto insurance. Streaming services. The list goes on […]

How AI-driven offers and experiences can transform publishing

Person holding a smartphone displaying a news article, with a laptop in the background.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth​ The importance of first-party data moving forward​ How AI-driven offers and experiences can transform publishing The evolving media landscape The paywall dilemma: finding the right balance The role of AI in transforming news publishing […]

The importance of first-party data moving forward

Monochrome close-up of a computer screen displaying various dashboard graphs and statistics, including CTR at 14.65% and Quality Score at 9.38.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth​ The importance of first-party data moving forward​ First-party data doesn’t matter anymore… right? The role of first-party data Methods for collecting first-party data The future of data strategy How AI-driven offers and experiences can […]

The 4-question test: A strategic guide to customer-led growth

Three people engage in a conversation in a modern office, with one person sitting on a desk and smiling. The atmosphere appears casual and friendly.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth Understanding successful growth The 4-question test Why these questions (and answers) matter Leveraging your answers for a competitive advantage Key takeaways The importance of first-party data moving forward How AI-driven offers and experiences can […]

The B2C Ultimate Guide to Customer Acquisition and Retention

A person in a striped blazer smiles while shaking hands with another person in a meeting setting.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The shifting landscape Beyond traditional metrics Modern value delivery Looking ahead The 4-question test: A strategic guide to customer-led growth The importance of first-party data moving forward How AI-driven offers and experiences can transform publishing When bundling makes sense for your business Reigniting […]

3 ways to reduce payment declines and minimize revenue loss

Smartphone displaying a digital credit card with NFC prompt on a white surface, surrounded by leaves.

Table of Contents The B2C Ultimate Guide to Customer Acquisition and Retention The 4-question test: A strategic guide to customer-led growth​ The importance of first-party data moving forward​ How AI-driven offers and experiences can transform publishing​ When bundling makes sense for your business Reigniting the spark after customers churn 3 ways to reduce payment declines […]

Pricing Strategies: A Comprehensive Guide for Businesses

Four individuals engaged in a discussion over documents on a table in an office hallway.

Pricing Strategies: A Comprehensive Guide for Businesses Pricing is much more than just putting a price tag on a product. It’s a powerful tool that influences your brand positioning, profitability, and long-term business success. Choosing the right pricing strategy can be the difference between thriving in a competitive market or falling short. In this article, […]

The technology to support usage pricing

Table of Contents The ultimate guide to usage-based pricing Launching a usage-based pricing model Measure and track usage Pricing and packaging for usage A CFO’s guide to usage 
pricing models Revenue recognition for usage The pros and cons of usage-based pricing The technology to support usage pricing Software for usage success Accurately capture and meter […]