Subscribed
Strategy Group
The Subscribed Strategy Group (SSG) is the customer advisory arm of the Subscribed Institute that partners with the most recognizable global brands to drive measurable performance improvement in their recurring revenue businesses. Our learnings and leading practices are rooted in our work and proprietary data from over a thousand companies around the world that are monetizing recurring customer relationships and outcomes.


How Zuora’s Subscribed Strategy Group Helped a Major Auto OEM Launch and Monetize Connected Services
Read about how SSG helped a top 3 auto OEM launch and monetize their connected services.
Growth and scalability
We are a team of highly tenured professionals with backgrounds in strategy, consulting, and design thinking that works with companies that demonstrate the highest opportunity for growth and scale. SSG engagements are designed to deliver focused advice on customers’ specific needs across multiple phases of their Journey to Usership™.
Guidance from launching to leading in your journey
- INSPIRE // Build Subscription Economy alignment and momentum
- REFINE // Optimize your strategy for new recurring revenue offerings and prioritize your portfolio
- LAUNCH & MONETIZE // Design and refine a strategy and roll-out plan for a new offering
- NAVIGATE // Understand your current state of subscription capabilities, where to improve, and what to do next on the Journey to Usership
- ADVANCE // Boost specific capability performance through a customized engagement that aligns with J2U stages and capabilities
Launch
Guidance on how to quickly get into market with a simple, flexible, and powerful offering
Optimize
Recomendations on how to improve pricing, bundles, and customer touchpoints
Scale
Identification of gaps and improvement areas to drive standardization
Lead
Uncover new opportunities to monetize data, services, and partnerships
Ready to take the next step?
Email us at ssg@zuora.com or speak to your account executive about scheduling a consultation.
Featured resources from leading experts
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Benchmarks / Insights
- Strategic Guidance
- Frameworks / Models
Strategic Guidance
How Decathlon Is Embracing The Subscription Economy To Power New Sustainable, Business Models
Strategic Guidance
The Car Subscription Race is On, and the Frontrunners will Surprise You
Strategic Guidance
How General & Grocery Retailers Are Fighting Back With Subscription Models
Strategic Guidance
Industrial Companies Shifting to Subscription Need to Think Beyond Technology
Frameworks/Models
The Unified Subscription Adoption Model: 13 Attributes of Subscription Success
Frameworks/Models
A New Formula For Growth: The Financial Services Industry and the Subscription Economy
The Team

Amy Konary
Chairperson

Michael Mansard
Principal Director & EMEA Chair

Stamos Kanellakis
Senior Strategist

Maria Johansen
Senior Strategist

Nick Cherrier
Senior Strategist

David Warren
Principal Director

Jodi Krawitt
Senior Strategist

Gaurav Sonpar
Strategist

Shane Ryan
Associate Strategist

Michelle Marshall
Sr. Program Manager

Alicia Tostmann
Analyst
Interested in learning more?
Talk to one of our experts today or speak to your account executive about scheduling a conversation.