Zuora Newsroom

Companies primarily used to operate with a product-centric mindset, where the goal was to make, ship, and sell more units—more cars, more clothes, more computers. Today, consumers and businesses realize the rules have changed. There’s a demand to have products and services delivered on a continual, recurring basis and to access new innovations constantly. With that comes an opportunity for companies to build and nurture ongoing relationships with their customers. Zuora helps people subscribe to these modern ways of doing business – ways that are better for people, better for companies and ultimately better for the planet. At Zuora, we call this vision: The World, Subscribed.