B2B Subscription Pricing

B2B companies with the highest growth rates strategically use flexible pricing to align price with customer value. Zuora collaborated with McKinsey & Company to analyze our Subscription Economy Benchmark data and develop guidance on the three core pricing elements common to the fastest growing B2B subscription companies.

In this landmark report we will show data and key findings that illustrate:

• The fastest-growing companies have the lowest number of products when adjusted for the amount of company revenue.
• Having a usage component in your pricing increases revenue growth.
• The highest-growth companies use a value-based “per unit” pricing model versus a “flat fee” access model.