New IDC Study Uncovers How Dynamic Models Are Transforming Monetization Strategies
Discover how value-based pricing and hybrid monetization models are reshaping the future of revenue generation and business growth.
As the recurring revenue model transforms industries, businesses are moving towards more complex and dynamic pricing models to align customer value with predictable growth. According to new IDC forecasts, 80% of the software industry’s revenue will come from service models by 2024, growing to 92% by 2027.
CEOs across industries are increasingly challenged with:
- Recurring Revenue Growth: CEOs expect to generate 49% of their revenue from recurring models by 2029, up from 34% today.
- Hybrid Pricing Models: The mix of predictable and variable pricing is key to matching customer willingness to pay with delivered value.
- Monetization Challenges: 46% of businesses need better tools to analyze usage data and optimize pricing, while 38% plan to implement usage-based models in the next two years.
Download this whitepaper by Mark Thomason, IDC to learn how to navigate these challenges with a modern monetization platform, ensuring your business is prepared for the future of recurring revenue.