Report
Understanding the Modern Subscriber: A Consumer Perspective
New data highlights the importance of flexibility to choose from a variety of pricing models, tailored offerings and more in today’s recurring products and services, such as subscriptions
Zuora’s “Understanding the Modern Subscriber” report, developed in collaboration with The Harris Poll, offers an in-depth analysis of consumer preferences and behaviors in the evolving subscription market. The report, which reflects data collected in May 2024, outlines the shifting mindset of subscription users driven by economic factors such as inflation and interest rates, and highlights what today’s consumers prioritize in their subscription services.
What the report uncovers:
- An in-depth look at how consumers manage their subscriptions, including their preference to pause rather than cancel, and how cost influences their choice between bundled and à la carte offerings.
- Detailed insights into why flexibility in payment and purchasing options is crucial for consumers.
- Analysis of the increasing demand for usage-based pricing models, particularly in the travel, food/restaurant delivery, and retail sectors.
- Identification of the top benefits that consumers value in subscription services.
