2024 Monetization Outlook: Strategies for Recurring Growth

Explore insights from the newly-published Subscription Economy Index™(SEI), Zuora’s benchmark report that has been published since 2016, which analyzes the growth and resilience of businesses leveraging various monetization models designed to create recurring growth.

This edition of the SEI (as of April 2024) features new data from the last 12 months, ending December 31, 2023.

Zuora + PwC provide valuable perspectives and data-rich insights for businesses seeking to adapt their monetization strategies, including:

• How SEI companies defied macroeconomic challenges, outperforming the S&P 500 in 2023.

• Growth trends around revenue growth, customer acquisition, retention/churn, and expansion for the SaaS, Manufacturing, and Media (including both New Media & Publishing) industries.

The SEI is based on anonymized and aggregated data from more than 500 companies across industries and geographies using the Zuora Billing service.