Demystifying Consumption-Based Pricing On Demand

Many core truths about modern subscription businesses haven’t changed dramatically recently. However, there has been a noticeable shift in the monetization models companies implement. In particular, we’ve observed that supporting a mix of subscription and consumption models can help drive revenue retention and expansion. This growth trend, coupled with the industry trend toward consumption, indicates that companies in the Subscription Economy should look to increase the diversity of their recurring revenue mix.

Watch this webinar to hear about our latest collaborative research between Zuora and Boston Consulting Group (BCG) that further explores the nature of these trends and potential correlations.

You will learn:

Macroeconomic and industry trends from Zuora and BCG’s data analysis
The most recent trends in consumption
BCG consumption-based pricing model guidance