With the cost of living going up, and fears that consumers will be cutting down on the number of subscriptions per household, the question on everyone’s minds is…
How can publishers keep readers from cancelling their subscriptions?
Understanding the best practices in retaining digital subscribers is key in uncertain economic times. That’s why we created this handbook to help publishers explore some of the reasons readers cancel, and share tips on how to put mitigations in place to help reduce churn.