The Recurring Revenue Model isn't just about monthly billing.
It's a new way of operating your business and thinking about your customers. Traditional business tools like ERP's, GL's, and legacy billing apps weren't designed for this recurring revenue model and too often get in the way of your success.
“Zuora is the number one choice when it comes to subscription billing systems.”— Zack Urlocker, COO Zendesk
How do I build my subscription business and grow revenue?
Every subscription business needs to be focused on growth. Depending on your growth drivers, you might be thinking about launching a new product to increase your market share, introducing new products and services to increase revenue from new and existing customers, expanding your target market to new regions, internationally or by selling through partners, or if you are big enough, you might even consider growing your business through acquisitions.
Whatever your strategies are, Zuora’s got you covered. Just see how our customers have partnered with Zuora to tackle their own growth initiatives.
How do I run my subscription business processes in an efficient manner?
In the Subscription Economy, automating your subscription business processes can be complex and cumbersome. Pricing can involve different variations of recurring, one-time and usage, it can trigger varying billing frequencies or upgrade paths. Orders can be continuous and will invariably include multiple order types over time. And subscription businesses need the flexibility to run their billing processes in a variety of ways to maximize cash flow.
Zuora alleviates your chaos by you enabling efficient processes across CRM, GL, website, taxes, payment gateways, and provisioning. Check out some of our customers that have found new efficiency through seamless subscription management process flows.
How do I derive the right metrics to optimize my subscription business?
Do you know who your most valuable customers are? What products or services have the highest CMRR? Which customers are coming up for renewals, whether your churn is declining or which discount strategy is working? If these are difficult questions for you to answer, you’ve got a problem. Having access to the right metrics to optimize your business is key to being able to build a successful long-term, sustainable subscription business. Zuora not only makes pulling these metrics a cinch, but has already helped hundreds of customers get the insight to understand the performance of their subscription business.
What can Zuora do for me?
Managing a recurring revenue model can create both challenges and opportunities across your entire company. From the front office to the back office to the corner office, Zuora has you covered.
If You Sound Like This...
I'm trying to make my recurring revenue model a success, but I have no idea what pricing strategies will work for us.
I want to experiment with new pricing and packaging ideas, but IT and Finance are telling me that they can't support what I want to do.
I need to tailor my subscription plans and launch promotions into specific market segments to drive new customers and up-sell my existing subscribers.
Zuora Has You Covered
- Zuora's subscription pricing catalog gives you the flexibility to create any type of pricing plan, bundle, promotion or offer to drive new customer acquisition, an upsell strategy into one's installed base, or even change pricing on the fly to react to competition or market conditions.
- And do it all on-the-fly, without waiting for IT resources or worrying Finance.
If You Sound Like This...
I love the recurring revenue model, but cash flow just isn't keeping up and our DSO is far too big.
We're drowning in paperwork trying to calculate pro-rated charges and getting invoice items to align. And every pricing tweak that marketing introduces just makes things worse.
Revenue recognition is 10x harder for my subscription services then for my one-time purchases.
Zuora Has You Covered
- Zuora's rating and billing system takes care of the complex subscription invoicing and payments details for you. Get invoices out faster, paid more quickly, and reduce your overhead.
- Track revenue recognition codes and easily integrate into your GL to close your books in days, not weeks or months.
- Keep tabs on the metrics that matter, like monthly recurring revenue (MRR), customer lifetime value, and days sales outstanding (DSO.)
Whitepaper:
Managing Revenue in the Subscription Economy
If You Sound Like This...
My board is looking to me to grow top line revenue and subscription services. We're looking at launching new services and M&A strategies.
A jump in customer churn and increasing operational costs will tank my operating plan.
For a recurring revenue model, I need complete visibility to all customer, revenue and financial data. Things like: CMRR by product line, who my most valued customers are, what my churn rate is, and my company's cash flow for the next 3-5 years.
Zuora Has You Covered
- Zuora frees you up to focus on your subscription revenue strategy without worrying about operational complexity. Launch any service, attack any new market, or acquire any subscription company.
- Get complete visibility into how your services are performing, the value of your customers, and the way billings, cash, revenue and churn are trending.
Datasheet:
Top 10 Signs You Need a Billing System
If You Sound Like This...
I want to deliver a successful recurring revenue model and up-sell my customers, but I have no visibility into who is using which service and when renewals are scheduled.
Creating quotes & orders for subscription services is nearly impossible, especially for existing customers. Charge-alignment, pro-rated invoices, change in ACV...it's ridiculous.
My reps never have their pricing right. Everyone is working off outdated spreadsheets.
Salesforce has a lot of promise, but it just doesn't work for subscription pricing, quoting, orders, and renewals.
Zuora Has You Covered
- Zuora delivers a native force.com application called Z-Force that seamlessly ties together Salesforce CRM with your back office.
- Z-Force gives you the tools to price, quote and take orders for any type of subscription, add-on, upgrade or renewal.
- Z-Force gives you access to the latest customer subscription, billing and payments info, all right inside of Salesforce.
If You Sound Like This...
A huge volume of our support calls involve billing questions, but we waste a ton of time navigating between different systems to get answers.
We want to maximize the lifetime value of our customers. That means solving problems, but also preventing churn and driving up-sells, cross-sells, and renewals.
It's too hard for our CSR's just to see things like account status and services used, let alone to process new orders while the customer is on the line.
Zuora Has You Covered
- Zuora gives you a source of truth for customer subscription, billing, and payments details, so you can get questions answered fast.
- Track everything in the Zuora system, or right inside Salesforce CRM with the suite of force.com applications, Z-Force. Forget about switching apps. CSR's are equipped to not only see all of the subscription and billing details, but also to process renewals, add-on's, and upgrades.
If You Sound Like This...
Anytime we change the way we sell a product, it's a mess to figure out how all of the changes move through our front and back office systems. If we miss a step, the numbers won't be right.
The more subscription services we roll out, the more of my resources I need to throw at our billing tools. It's a huge drain.
Not only do I have to maintain system security, up-time and performance, but I also have to deal with PCI compliance if we want to take credit cards.
Zuora Has You Covered
- Zuora is pre-integrated with best of breed cloud platforms like Salesforce, NetSuite, along with dozens of payment gateways, so you can make changes with clicks, not code. And open API's mean you can easily integrate across the rest of your ecosystem.
- As an enterprise-grade cloud platform, Zuora meets the highest level of security standards with SAS70 Type II accreditation and PCI Level1 Compliance.
- Zuora automates subscription billing complexity so you can spend your resources driving technology innovation for your business, not maintaining a billing system.
Whitepaper:
Build Your Business, Not Your Billing System
What can Zuora do for my company?
Across every industry, subscriptions are becoming the norm. From software delivered as a service, to streaming digital media, to membership services, to cloud storage...a recurring revenue model is a better way to buy for both businesses and consumers. Zuora has worked with hundreds of companies in virtually every industry, and we build that expertise into our technology to help you succeed.
“Without a system like Zuora, I knew we wouldn't be able to scale.”— Lisa Bailey, VP of
Business Operations
Cloud Services
Whether you're a fast growing SaaS or Cloud company, or a F500 player embarking on a Cloud strategy, Zuora gives you the tools you need to launch and scale your subscription services.
Communications
In the world of modern communications, it's time for cloud billing. Zuora delivers more speed and flexibility then ever before possible with legacy telco billing platforms.
Media
As the media industry re-invents itself in the age of mobile, social, and cloud, Zuora can give you the tools you need to change the game.
Next Steps
Zuora Demo
Watch this short demo and learn how Zuora can help you.
Zuora Resources
Subscription Management Resources.
