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InsideView, Inc.

www.insideview.com

With Z-Billing Behind the Scenes, InsideView Easily Expands Product Line to Include New Volume-Driven Offering

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Zuora helped us quickly launch a new fully self-service offering we call SalesView Pro. Now website users can sign up directly with a credit card without any intervention from our side. This has been extremely popular and is now the key offering of our product suite. 

Company Background

InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView’s award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView’s products are used by more than 21,000 sales professionals and 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom, and VMWare.

Business Challenge
  • In order to scale their business and address the needs of both enterprise and SMB sales organizations, InsideView needed a complete subscription management and billing solution
  • InsideView required a billing solution that could scale with its growing product line
  • With InsideView’s complex pricing and packaging offerings, manual contract-to-invoice process wasn’t scaling with the growing business
  • Contracts and billing information were maintained in salesforce.com and managed in QuickBooks, which was time-consuming and inefficient
Solution
  • Zuora provides the missing link that lets InsideView monetize its subscription business end-to-end—from lead to cash to accounting to auto-provisioning and self-service
  • InsideView benefits from Zuora’s integration with salesforce.com, self-service capabilities, and integration with InsideView’s own product, SalesView, for auto-provisioning
  • Zuora’s team of subscription management experts understands InsideView’s subscription business model and vision
  • Z-Billing streamlines and replaces InsideView’s manual billing processes and objects in salesforce.com
Results
  • InsideView added 2,000 new seats with Z-Commerce for the AppExchange by launching their new self-service offering SalesView Pro
  • Even though they added 2,000 new customers, it required no additional investment in headcount
  • Zuora has taken care of all the PCI compliant side of their billing and payment operations