Marketo is known as the revenue performance management company, transforming how marketing and sales teams work together to accelerate predictable revenue. “Marketo’s mission is to help companies significantly improve revenue performance and fuel business building growth, explains Marketo Director of Finance and Controller Mary Page. Founded in 2006, Marketo has had quite a ride growing 1,486 percent between 2008 and 2010.
With such aggressive growth, Marketo needed a flexible billing solution that could support rapid innovation and changes to pricing plans, allowing them to capitalize on new markets. However, their existing billing system was quite the opposite -- frequent downtime, no flexibility around pricing, and managing customer information was a severely cumbersome process -- so much, that at one point they had to draft in executive assistants to help with bill runs.
Preparing for their growth, Marketo turned to Zuora in early 2008 for its flexibility, ease-of-use and quick implementation. Zuora quickly equipped Marketo with the functionality to create new pricing plans on the fly, manage recurring revenue with just a few clicks and seamlessly sync to salesforce.com to manage customer information across the business.
No longer is Marketo’s financial system squashing their innovation. Today, Marketo is empowered to focus on expanding their customer base and innovative products and services while Zuora manages and automates the back-office complexities inherent in subscription businesses. And now it takes the Billing Administrator just three minutes per month to bill their entire customer base -- so no more drafting in Executive Assistants to manage monthly bill runs! “When we introduce changes to our price plans, Zuora’s flexible platform gives us an easy way to manage and automate our billing,” explains Page.